BLACKPINK delivers powerful, bass filled hit

%E2%80%98Kill+This+Love%E2%80%99++is+BLACKPINK%E2%80%99s+second+EP.+
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BLACKPINK delivers powerful, bass filled hit

‘Kill This Love’  is BLACKPINK’s second EP.

‘Kill This Love’ is BLACKPINK’s second EP.

Photo provided by ygfamily.com

‘Kill This Love’ is BLACKPINK’s second EP.

Photo provided by ygfamily.com

Photo provided by ygfamily.com

‘Kill This Love’ is BLACKPINK’s second EP.

BLACKPINK

Betty Huang, Assistant Editor-in-Chief

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K-Pop group BLACKPINK’s highly anticipated comeback has finally arrived, the group releasing five new songs in their second EP ‘Kill This Love.’

The album, released on April 3rd, features four new hits and a remix of ‘DDU-DU DDU-DU,’ which was released in their first EP ‘SQUARE UP’ in June of 2018.

Photo provided by ygfamily.com
The tracklist was revealed on March 31st.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The ‘Kill This Love’ album dropped along with a music video for the corresponding song ‘Kill This Love.’ The video gained nearly 50 million views in 24 hours, making this the biggest ever YouTube debut for a group. ‘Kill This Love’ is also the biggest debut on YouTube thus far in the year.

Fans were skeptical on how members Jisoo, Jennie, Rosé, and Lisa could top their hit ‘DDU-DU DDU-DU.’ YG Entertainment, the record label the girls are signed with, stated before the release that ‘Kill This Love’ will be even stronger than ‘DDU-DU DDU-DU.’ The two songs sound nothing alike, but both have strong beats, bass and catchy tunes. BLACKPINK certainly returned to the spotlight with a song to remember.

‘Kill This Love’ features a significant amount of English lyrics. As K-Pop is making relevancy in Western society, many groups are adding more of the English language to their song to appeal to not just their main Korean audience. Jennie, Lisa and Rosé speak English fluently and contribute the to most of the English parts in ‘Kill This Love.’ Jisoo, with her limited English, also sings some small parts in English.

The ‘Kill This Love’ album also features ‘Don’t Know What to Do,’ another hit off of the EP. ‘Kick It’ has, personally, missed the mark. The song unfortunately doesn’t flow as nicely as the others and has a melody that is hard to follow smoothly. ‘Hope Not’ is a slower song in the midst of BLACKPINK’s upbeat, earth shattering beats. The remix of ‘DDU-DU DDU-DU’ seems to be an add on to the album to make it seem longer. Although short albums are not uncommon for K-Pop artists, ‘Kill This Love’ would have only had four tracks without the remix, and it would have certainly looked unsatisfying considering the hype that YG Entertainment created for the release. The remix, however, is decent but can never top the original.

Being a BLACKPINK fan (the fandom is called “Blinks”), I was extremely excited for the release of five new tracks, and right before their first tour in the United States and their Coachella performance. What fans received was quite underwhelming, the only two songs I enjoy being ‘Kill This Love’ and ‘Don’t Know What to Do Without You.’ However, the more I listen to the other tracks, the more they get stuck in my head.

In retrospect, ‘Kill This Love’ received much more anticipation and hype than past releases by BLACKPINK, but ultimately didn’t live up to its potential.